There is a little IIT Roorkee in our company. In 2010, when Rahul founded the company, he was just of his Alma Mater – IIT Roorkee. As an alumni, you always wish to give back to your Alma Mater. Deep inside the mind, there is always a feeling to contribute to the success of your college.
We believe in culture. Culture of a college is defined by the success of its cultural fest (which is unprecedented in the case of Thomso 2104) – which is why when we were given a proposal to be the title sponsor of Thomso – we didn’t think twice.
It was quite an exercise for our creative and operations team as the sponsoring such a large scale was taken in the last moments was a BIG DEAL. We had just 6 days time for conceptualization, planning & execution on site.
We planned a mix of events from tech, cultural and motivation perspectives. Apart from the sponsorship, we had prize money separately for the events we conducted there, scholarships & awards for meritorious students and achievers.
We cladded the campus with creativity when we branded ourselves using 25 creative flexes (Yes, All prepared in 3 days time and then printed and installed on strategic locations)